Saturday, November 19, 2011
Strategic Engagement - Session 11
Sunday, November 13, 2011
Stakeholders - Session 10
Shortly after our session on strategic assessment of stakeholders I encountered a situation where the stakeholder strategizer tool could be used in my work at MCV.
Malawi Children's Village (MCV) is now in negotiations with its retiring executive director over leasing the land that he owns. In a recent conference call for MCV, a board member proposed the idea, that since the negotiations were difficult, MCV should simply relocate down the road, and reinvent the core village based component of the organization as a new organization. I disagreed with this idea, primarily because I think this proposed idea was in need of a careful stakeholder analysis. It is clear that moving and reinventing the organization could be beneficial for the board of the organization, since they could potentially find cheaper rent, and have a clean break with the retiring executive director, ensuring that he no longer has any involvement with the organization. Before such an option could be explored however, I think a stakeholder analysis would be essential.
There are several groups which would have the potential power to either make an MCV move a success or a failure. One group would be the Village Volunteers that currently monitor the orphans. If these volunteers were not willing to continue with a reinvented organization, the strategy would be a failure. Their commitment would have to be ensured before such a strategy was attempted. While it is difficult to know whether or not they would be interested in continuing their support, one major cause for concern is that there is no clearly identifiable benefit to them in the move/reinvention of the program.
Another stakeholder that would need to be addressed would be the local community and clients served by the program. The families and orphans currently served by the organization have likely gotten used to visiting the clinic and schools at the current central campus. More importantly they are proud of the success the organization has had in the community. If part of the organization were to split off and leave the central campus, there is no guarantee that the local community would still support the program and have faith in its services. Once again, it is difficult to see what gain the local community would see in the relocation/reinvention of the core MCV program.
Since I don't see a clear benefit for either of these important stakeholder groups, and I think that both have enough power to derail the strategy, I would not support going forward with the idea. If the idea were to go forward, I would insist that a detailed stakeholder analysis be done, so that we could identify clear incentives for these stakeholder groups (and others) to ensure that they support the strategy and would work to ensure its success.